Team Lovell Readies for the King of the Hammers
COLORADO SPRINGS, CO JAN 18, 2011 - The Lovell brothers are back for another attempt at becoming the King of the Hammers. After losing the race by a mere 28 seconds in 2010 and pulling off a 2nd place finish in last fall’s Ultra 4 Stampede, the brothers are putting everything they have behind a shot at the win. “This is our chance to get that 28 seconds back,” said Brad, “Not only have we made both trucks faster, but they are also safer and more reliable. We have the best team we could ask for and know how to play the game.”
Lovell Racing welcomes back their core group of supporters after a challenging season in TORC. AMSOIL returns as the team’s title sponsor. “We can’t say enough about the quality of AMSOIL and integrity of the people behind it. We are proud to have a loyal relationship with a company so entrenched in racing.” BFGoodrich Tires, Torchmate, and Spidertrax will headline the team’s campaign with new products and programs. Also returning this year are Art Carr Performance Products, Trailready, Fox Racing Shox, Robinson Construction, Aeroquip, Motive Gear, Howe, Proformance Unlimited, Dynotech, and Warn.
Even with such a dedicated group of sponsors, the team is always on the hunt for meaningful new relationships. In 2011, Lovell Racing welcomes 4 Wheel Parts, FK Rod Ends, and Powertank to the team. “We have an exciting new team relationship with 4 Wheel Parts that will unfurl throughout the season. It is great to have them on-board because they can quickly connect many of our sponsor’s products to the consumer. In the case of FK and Powertank, we are fortunate to build a relationship with companies known to make the best products.”
With the foundation set, the focus has turned to preparation of the 2-truck effort in King of the Hammers. Roger Lovell will return in the red #4432 AMSOIL Ranger with co-pilot Dallas Ashley. “Dallas was a driving force behind Dustin Webster and the Red Bull team,” commented Roger, “He brings a lot of experience and I’m confident with our odds.” Brad also opted for an old rival and will team up with rockcrawling champion Joachim Schwiesow. Brad comments, “Joachim has had several top finishes in KOH and we get along well. I trust him and together we have a shot at the win.” Longtime friend Ron Stobaugh will head up strategy and logistics for the team.
Also helping the team in their hopes for a win are great starting positions. #232 Lovell / Schwiesow will leave the line 7th while #4423 Lovell / Ashley will depart 9th. “This is the first good draw we have had,” adds Brad, “Starting 88th cost us the race last year. I still prefer a qualifier but can’t complain too loudly.”
AMSOIL will be providing emergency fluid support for competitors during King of the Hammers. If you’re in need, find the Lovell pit (near the midway) and they will take care of you. Lovell Racing will also be selling team t-shirts and hoodies.